We turn your machines into immersive virtual worlds.
From a raw CAD file to a fully explorable VR experience.
We convert agricultural, construction and industrial equipment into interactive 3D and virtual reality for sales, training and trade shows.
Industrial 3D services built from your CAD.
Send us the files you already have. A Virtual Showroom shows your whole range without shipping it. VR Training teaches an operator before they touch the machine. Remote Service fixes one abroad without the flight. Inner Workings opens a machine up in front of the buyer. A Configurator lets them build their own and ask you for a price.
Point at a machine below, or follow a name above — the colours match.
Virtual Showroom
Show more, ship less. Your full fleet at any trade fair — life-size and interactive, with nothing on a truck.
From file to fully immersive — in four steps
Send your models
Share your CAD, STEP or 3D files — or even just drawings and photos of the machine.
We optimise & rebuild
Geometry is cleaned, retopologised and textured for smooth real-time performance in headsets.
Build the experience
We add interactions, environments and UI — catalogs, simulators or branded worlds.
Deploy anywhere
Delivered for VR headsets, desktop and web — ready for your next demo or trade show.
Common Industrial 3D Services
Six ways we put your CAD to work — pick one, or combine them into a full immersive program.
CAD & 3D model → VR
We rebuild your engineering files into optimised, fully navigable real-time VR models.
Remote Assistance
HQ experts guide field technicians live — seeing what they see and annotating the real machine.
3D Machine Catalogue
Your whole range as an interactive 3D catalogue — every model explorable in one place.
Factory Tours
Walk clients and recruits through your plant and production line — from anywhere in the world.
Learn Inner Workings
Cut away housings and watch the mechanism run — see exactly how your machine works inside.
Sales Asset
Any machine, any time, in the palm of your hands — a portable demo your sales team carries anywhere.
A virtual reality production studio for industrial business.
Nova started in Brooklyn in 2016 as a small crew of engineers, designers and producers who believed XR belonged in industry, not just entertainment — that the same technology built for games could put a buyer inside a machine long before it ever ships, or put a technician beside an expert thousands of miles away.
In 2022 we opened a second studio in Bologna to work closer to our European manufacturing partners. We are still a small, senior team, and every project is built from our clients' real CAD and engineering data rather than something redrawn to look close enough.
More about the studio →Real-time 3D, simulation engineering, technical art and industrial UX — working between the two.
Original equipment manufacturers across manufacturing and construction — and, when the brief is an audience rather than a machine, hospitality and broadcast.
See the work →See your savings. Build a proposal. Talk to us.
Cost your VR investment in the ROI builder, generate a full proposal document in the Proposal Studio, or book a call — whichever moves you forward fastest.