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About N0va

   Based in Brooklyn + Bologna

We develop virtual reality.  From live 360 streams around the world, to volumetric movie trailers, infinite virtual shopping malls, and beyond.    

If you can dream it, we can build it.

Who We Are

Nova Media is a small team of engineers, artists and developers building virtual reality worlds to spread culture, ideas and possibilities.  We develop content in an effort to democratize experiences around the world. 


Nova XR emerged from the firmly held belief that travel expands the mind.  From the desire to be rich in experience.  From the need to belong to community.  From the expectation that the world is worth sharing.  

 Mission Statement:  We produce VR to improve visceral access to people, stories & culture.

Recent Productions

Game Development, Film Production, Metaverse Retail Stores, Live VR Events/streams, Computer Graphic Worlds, 50+ prototypes / month.


We produce VR.  We prototype, develop applications and incubate teams.  We provide consultation, production and development services. About Virtual Production



We partner with universities and graduate students to explore, learn and share in the field of Human-Computer Relations.   The purpose of research is for a fundamental understanding of virtual behavior and the influence of immersive media.  This research is to develop business models for various industries and spearhead Community Standards and Neighborhood Watch.

Learn About Virtual Reality

What is Virtual Reality?


Virtual reality (VR) refers to a computer-generated simulation of a three-dimensional environments.  You can interact with these virtual in a seemingly physical (or “real”) way by using gadgets and equipment, such controllers, gloves, a helmet, or even a vest laced with sensors.  VR allows you to explore imagened worlds, or actual places, delivering a sense of “presence.” where as your brain is tricked into feeling as if it embodies the virtual location.  For the last 70 years we’ve peered into the Television, and now we get to step inside it.  

people care about VR because it has the potential to revolutionize the way we experience and interact with the world around us. It has a wide range of applications, from gaming and entertainment to education, training, and even therapy. VR technology has the potential to change the way we work, learn, and communicate, providing new and exciting ways to engage with the world.

bout Virtua production

Who are key innovators of Virtual Reality?

Some of the most notable innovators in the field of virtual reality include Jaron Lanier, who is credited with coining the term “virtual reality” and developing some of the earliest VR technology, and Ivan Sutherland, who created the first VR head-mounted display in the 1960s. Other notable innovators in this field include Douglas Engelbart, who developed the first computer mouse, and Alan Kay, who played a key role in the development of modern personal computers and graphical user interfaces. These individuals and others have made significant contributions to the field of virtual reality, helping to shape the technology as we know it today.

What is the difference between VR and AR?


Virtual reality (VR) is a simulated experience that can be similar to or completely different from the real world. In VR, users can interact with simulated environments and objects using specialized equipment, such as headsets with screens or gloves fitted with sensors.

Augmented reality (AR) is a type of technology that superimposes digital information or images onto the real world. Unlike VR, AR does not create a completely simulated environment. Instead, it enhances the user’s existing environment by adding or overlaying digital content. This can be achieved using a device such as a smartphone or a headset that displays the digital information in the user’s field of vision.

In general, VR is used to create immersive, simulated experiences, while AR is used to enhance the real world with digital information.

How to use virtual reality for marketing

Virtual reality (VR) technology can be a powerful tool for marketing, as it allows businesses to create immersive and engaging experiences for their customers. Here are some ways that VR can be used for marketing:

Product demonstrations: VR can be used to give potential customers a virtual tour of a product or service, allowing them to see how it works and how it could benefit them.

Event marketing: VR can be used to create virtual events, allowing businesses to host conferences, trade shows, and other gatherings without the need for physical attendance.

Customer engagement: VR can be used to create interactive experiences that engage customers and encourage them to learn more about a product or service.

Social media marketing: VR can be used to create unique and shareable content for social media platforms, such as 360-degree videos or virtual experiences that can be shared on platforms like Facebook and Instagram.

Brand storytelling: VR can be used to create compelling stories that showcase a brand’s values and mission, helping to build a connection with customers and create a positive brand image.

What is Virtual Production and How it Works


Virtual production is a filmmaking technique that combines the use of real-time technology, such as motion capture and virtual sets, with traditional filmmaking techniques. It allows filmmakers to create and capture complex visual effects in real-time, rather than having to add them in post-production.

Virtual production typically involves the use of a large, open stage that is equipped with motion capture cameras, high-resolution projectors, and other specialized equipment. The actors and sets are then captured using the motion capture cameras, which track their movements and capture their performances.

The captured data is then fed into a computer system, where it is used to create a virtual environment that can be manipulated in real-time. This allows the filmmakers to see a rough version of the final shot as they are filming, allowing them to make adjustments and fine-tune the visuals on the fly.

Once the filming is complete, the captured data is used to create the final version of the shot, incorporating any additional visual effects or special effects that may be needed. This allows filmmakers to create complex, high-quality visuals without having to spend as much time and money on post-production.



How virtual reality will disrupt industries


Virtual reality (VR) has the potential to disrupt a wide range of industries, from entertainment and gaming to education, training, and healthcare. In the entertainment industry, VR technology is already being used to create immersive, interactive experiences that are changing the way people play games and watch movies and other forms of media. In the education and training sectors, VR is being used to create realistic, interactive learning environments that can help students and employees develop new skills and knowledge in a more engaging and effective way. In healthcare, VR is being used for a variety of purposes, including pain management, rehabilitation, and even surgery.

Additionally, VR has the potential to disrupt industries such as architecture, engineering, and design, by allowing professionals to create and explore virtual models of buildings, structures, and products in a realistic and interactive way. As VR technology continues to evolve and improve, it is likely to have a significant impact on a wide range of industries, potentially transforming the way we work, learn, and interact with the world around us.


What is the metaverse?


The term “metaverse” refers to a collective virtual shared space, created by the convergence of the physical and digital worlds. It is a concept that has been explored in science fiction and technology circles for many years, and is often associated with virtual reality and augmented reality. Some people envision the metaverse as a vast online world where people can interact and engage with each other and with virtual objects and experiences. It is a concept that is still being developed and is not yet a reality, but many people are working on creating a metaverse and bringing it to life.



About Virtual Production

N0va 3D

Virtual Reality Development

Via Barberia 13, Bologna Italia 40123

Van Brunt Street, Brooklyn, New York 11231