Based in Brooklyn + Bologna
We develop virtual reality. From live 360 streams around the world, to volumetric movie trailers, infinite virtual shopping malls, and beyond.
If you can dream it, we can build it.
Who We Are
Nova Media is a small team of engineers, artists and developers building virtual reality worlds to spread culture, ideas and possibilities. We develop content in an effort to democratize experiences around the world.
Nova XR emerged from the firmly held belief that travel expands the mind. From the desire to be rich in experience. From the need to belong to community. From the expectation that the world is worth sharing.
Mission Statement: We produce VR to improve visceral access to people, stories & culture.
Game Development, Film Production, Metaverse Retail Stores, Live VR Events/streams, Computer Graphic Worlds, 50+ prototypes / month.
We produce VR. We prototype, develop applications and incubate teams. We provide consultation, production and development services. About Virtual Production
We partner with universities and graduate students to explore, learn and share in the field of Human-Computer Relations. The purpose of research is for a fundamental understanding of virtual behavior and the influence of immersive media. This research is to develop business models for various industries and spearhead Community Standards and Neighborhood Watch.
Learn About Virtual Reality
What is Virtual Reality?
Virtual reality (VR) refers to a computer-generated simulation of a three-dimensional environments. You can interact with these virtual in a seemingly physical (or “real”) way by using gadgets and equipment, such controllers, gloves, a helmet, or even a vest laced with sensors. VR allows you to explore imagened worlds, or actual places, delivering a sense of “presence.” where as your brain is tricked into feeling as if it embodies the virtual location. For the last 70 years we’ve peered into the Television, and now we get to step inside it.
people care about VR because it has the potential to revolutionize the way we experience and interact with the world around us. It has a wide range of applications, from gaming and entertainment to education, training, and even therapy. VR technology has the potential to change the way we work, learn, and communicate, providing new and exciting ways to engage with the world.
bout Virtua production
Who are key innovators of Virtual Reality?
Some of the most notable innovators in the field of virtual reality include Jaron Lanier, who is credited with coining the term “virtual reality” and developing some of the earliest VR technology, and Ivan Sutherland, who created the first VR head-mounted display in the 1960s. Other notable innovators in this field include Douglas Engelbart, who developed the first computer mouse, and Alan Kay, who played a key role in the development of modern personal computers and graphical user interfaces. These individuals and others have made significant contributions to the field of virtual reality, helping to shape the technology as we know it today.
What is the difference between VR and AR?
Virtual reality (VR) is a simulated experience that can be similar to or completely different from the real world. In VR, users can interact with simulated environments and objects using specialized equipment, such as headsets with screens or gloves fitted with sensors.
Augmented reality (AR) is a type of technology that superimposes digital information or images onto the real world. Unlike VR, AR does not create a completely simulated environment. Instead, it enhances the user’s existing environment by adding or overlaying digital content. This can be achieved using a device such as a smartphone or a headset that displays the digital information in the user’s field of vision.
In general, VR is used to create immersive, simulated experiences, while AR is used to enhance the real world with digital information.
How to use virtual reality for marketing
Virtual reality (VR) technology can be a powerful tool for marketing, as it allows businesses to create immersive and engaging experiences for their customers. Here are some ways that VR can be used for marketing:
Product demonstrations: VR can be used to give potential customers a virtual tour of a product or service, allowing them to see how it works and how it could benefit them.
Event marketing: VR can be used to create virtual events, allowing businesses to host conferences, trade shows, and other gatherings without the need for physical attendance.
Customer engagement: VR can be used to create interactive experiences that engage customers and encourage them to learn more about a product or service.
Social media marketing: VR can be used to create unique and shareable content for social media platforms, such as 360-degree videos or virtual experiences that can be shared on platforms like Facebook and Instagram.
Brand storytelling: VR can be used to create compelling stories that showcase a brand’s values and mission, helping to build a connection with customers and create a positive brand image.
What is Virtual Production and How it Works