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RESEARCH AND INSIGHTS

The latest in virtual reality news, opinions and opportunities. 

 

World-Building

VR Environments

Summary

When users first enter Virtual Reality, they often seek guidance on how to navigate their new digital surroundings, so we created Bloomaway. It’s seamless virtual navigation powered by user intuition.

Functionality

Immersion, Interaction, & Experience

Summary

When users first enter Virtual Reality, they often seek guidance on how to navigate their new digital surroundings, so we created Bloomaway. It’s seamless virtual navigation powered by user intuition.

Dev & Design

Color, Sound, & Programming FX

Summary

Nova’s flagship annual event. In 2018 we broadcasted live in VR from Israel and Palestine. In 2019 We are expanding 10 of the most iconic cities across the globe. Your brand, product, or city may sponsor the broadcast – offering anyone with an internet connection the chance to travel the world on a day of global celebration.

Psychology

Games, Play, & Engagement

Summary

The early days of Virtual Reality revealed a flaw in user experience. Like a computer without a mouse, or the web without a browser, virtual reality without the Torus is difficult to navigate. Inspired by VR’s fully immersive nature, we developed the Torus. It is founded on the principles real world human interaction.

Marketing

Concept, Business, & Potential

Summary

For years architects have been designing in 3D software environments. Yet on a 2D computer screen, they only see a projection of the 3D environment. Bringing this 3D design process into VR allows architects to view the structure at its true scale. Precision increases and the transition from design to construction smooths.

Efficacy

Economics, Products & Success

Summary

Today, designers and developers create immersive worlds by working off a 2D screen. There lies a natural incoherence between tool and product. XR Color immerses human consciousness in a 3D color object and grants interaction with any color, hue, or saturation on the spectrum.