introduces

Armonia

Festa

This is a story of love and harmony brought to life as a 360 animation and piano concerto. Armonia articulates the journey of discovery along the circle of life. It occurs among the abstract yet familiar sights and sounds of purity. Armonia premiered in virtual reality at the 2019 TriBeca Film Festival. and internationally at Cannes XR.

Behind The Scenes

Artistic and technical director Bracey Smith led a team of five creators – building Armonia on a $50,000 budget. Anja wrote the script , Jacques designed the characters and environement and Joe lead the distibution. Armonia is a Google-backed project, and the hole team is presenting the project at Cannes 

Bracey Smith

Bracey Smith

Director

Bracey is the Chief Creative Developer at Potential Synergy, a VR and future tech startup based in NY.  As child at heart, Bracey loves to play, participating in E-sports competitions in XR and building robots with his two daughters in the physical world.

Anja Moreno Smith

Anja Moreno Smith

Producer

Anja is a writer/producer and Potential Synergy’s Creative Operations Officer. She brought a little bit of her own magic and organization to Armonia’s development and production. 

Jacques Lalo

Jacques Lalo

3D Designer

Jacques is an artist, passionate about design.  He researched and developed the characters of Armonia, conceptualizing how crystal birds might move, dance and fly.

Joe Mecca

Joe Mecca

Executive Director

Joe works with brands and investors to develop partnerships that drive revenue for both parties.  He does a little VR development on the side, but mostly focuses on business relations.

Kyle Kesses

Kyle Kesses

Marketing Director

Kyle manages press relations and social media inquiries.  He has a strong passion for writing, human consciousness and self-awareness. 

Daniel Coletta

Daniel Coletta

Producer

With an advanced skill set in audio engineering, video production, and project management, Dan thrives in highly collaborative environments, with over a decade of experience in taking media projects from conception to completion.  ​

Sara K White

Sara K White

3D Designer

Sarah was behind Silas Howard’s powerful family drama, the recently released “A Kid Like Jake,” her credits also include Gillian Robespierre’s “Obvious Child,” which have premiered at Sundance.

Neil Dvorak

Neil Dvorak

Illustrator/Animator/Compositor

His animation directorial debut appeared in MoMA’s New Directors New Films festival in 2013.  Since then he has animated and illustrated for The Lumineers and The Beastie Boys.

Armonia 2020

Armonia is raising a venture round, closing April 10

Network Model

Bringing multiple people into the same VR experience

 

Interactivity

Empowering people with the ability to influence the virtual environment.

 

Sensory Enhancements

Improving Armonia’s image quality and soundscape to create a fuller, more robust sensory experience.

 

 

 

A New Concept

While building and editing Armonia inside a “game engine” (a powerful software that hosts and exports massive image and audio files), we discovered a new production workflow we are calling PSi.

Today, major media productions are marketed as brands. No longer is the task simply to create a film. Producers must enrich the film’s brand with a behind the scenes series, content across major social media channels, a sound track, a mobile experience, etc.

Armonia Festa is a production concept that leverages the technical power of a game engine to create these transmedia experiences at 20% the average cost of today’s major media productions.

Financial Strategy

Here we will put top line information regarding the financial strategy.  Further information will be attained through direct communication and/or password protected pages.