Select Page


XR Design

Design to Scale

Nova is pioneering a new era of design, integrating architectural principles with the limitlessness of 3D software. We build scalable designs.

Abstract Landscape

We create a digital nature, another language of emotions.

The World of Color

We design your world in the language of shapes and colors.

Our Design Process

Before infrastructure reaches the physical world it is crafted in a 3D software. VR is the intermediate space between digital and physical. The architect steps inside his 3D structure to refine the precision.

The process for designing a VR (virtual reality) application typically involves the following steps:

  1. Define the goals and objectives of the VR application, and identify the target audience.
  2. Develop a concept and storyboard for the VR experience, outlining the key elements, interactions, and user flow.
  3. Create a detailed design document that specifies the technical requirements, user interface, and other aspects of the VR application.
  4. Use 3D modeling and animation software to create the virtual environment and assets.
  5. Use VR development tools and software to implement the VR application, including scripting and programming for gameplay mechanics and interactions.
  6. Test and iterate on the VR application, making adjustments and improvements based on user feedback and testing.
  7. Publish and distribute the VR application, and provide ongoing support and updates.

This is a general overview of the process for designing a VR application. The specific steps and details may vary depending on the specific project and goals.

Design Freedom

Spatial Orientation

The expertise of our design team spans architecture, psychology, sound design, lighting design, and physics. We lean on these pillars to build and shape virtual environments for your users.

Define Budget

Financial Strategy

Premium XR design resources require an investment. Multiple team members with a range of skills work together to design your customized environment and characters. To align your budget with the scope of your project, let’s begin with short and longterm objectives.


Theory of evolution

Gaining clarity of your objectives and longterm budget will enhance the scalability of your project. XR is an infant market experiencing rapid growth. We advise getting started with a prototype. This will help you gain user feedback and assist in scaling your project for maximum user satisfaction.


Merging the Senses

When the user enters your XR experience, what do they see, hear, and feel? What are they prompted to do and think? We need to understand your brand values and image. Share with us pictures, 3D renders, color schemes, visual designs, or graphics from other projects. If you prefer to begin from scratch, we are happy to! Let’s begin by collaborating to establish a concept.

User Comfort

Smooth and Inviting

Stepping into an XR program is foreign to most people. For some, it is their first time. Their level of comfort is paramount to a positive experience. We consider this across two broad verticals. 1) How the user moves through the XR environment and 2) How the XR environment responds to their movement. Transitions must be smooth. The interface must be intuitive from start to finish.


Virtual World Mobility

We have designed an interface applicable throughout the virtual world – The Torus is the most intuitive means of interacting with and moving through a VR environment. Similar to how the browser made web navigation intuitive, The Torus is applicable across VR use cases.


Empower Users

Eye tracking, voice control, AI guidance, and haptic controllers are some technologies to enhance user control in XR. We want the user to forget about the technology and focus on the story inside. Accomplishing this begins with an intuitive design strategy and increase retention and repeat usership.

3D Audio

Sound Around

3D audio is essential to maximizing immersion in XR environments. Imagine an invisible sphere engulfing the user inside VR. An ambisonic structure allows sound to enter users’ ear from any point on that sphere. In the second half of the 20th century mono (sound coming from one position) evolved into stereo (sound coming from two positions). In XR, sounds come from several or dozens of points within the environment.


Dream Awake

When building your XR environment, objects and landscapes will be static, active, or interactive. Determining the nature of your XR world is dependent on your project objectives and scalability desires.


Always further

N0va 3D

Virtual Reality Development

Via Barberia 13, Bologna Italia 40123

Van Brunt Street, Brooklyn, New York 11231