Finding Your Audience
We publish, activate and promote multi-platform XR media campaigns. Our XR community, media partnerships, and academic relations will keep you beyond your competition. We will maximize your investment by placing you on the right platforms and in front of the right audiences.
Content has always been king. The challenge in the digital era is capturing and maintaining attention. How to make it new, high tech, and interactive? Developing a customized VR experience is the premium option. More feasible entry points to match your budget may include creating 3D models, an animation, live streaming an event, or even implementing your existing 2D videos and photos.
Traditional Digital (2D)
Investing in XR hardware is another entry point. Set up small gatherings for your clients, partners, and employees to engage with the technology. Assign your video team to content capture. Promoting these videos across your social media channels demonstrates thought leadership, forward thinking, and advanced tech literacy.
2D in 3D
In the most basic terms, a virtual reality headset is a 3D computer monitor. Let’s display your existing 2D videos and photos inside. Users don the headset, arrive in a branded environment, and see your 2D content. Like building a strong social media presence 10 years ago, this early move into XR establishes your brand at the beginning of a movement. You will discover new key phrases and a fresh audience.
VR World/experience (3D)
VR property owners may choose to build a structure that accommodates both brands and customers. Consider the concept of a mall. It attracts both vendors and shoppers. A few VR metaverses are already in use today.
Current XR creation platforms VR is also a design tool. Artists are discovering the advantages of immersive software, designing environments, building models, and rigging animations inside VR. User-friendly programs like Quill, Tilt Brush, and Tvori are easy to learn. You can create professional grade XR content without complex software knowledge.
Mixed Reality Videos
Mixed Reality blends Video and Virtual. First we “green screen” the VR area. Then we invite the guest to put on the headset. We record their VR experience with a 2D camera. We superimpose the VR environment onto the green screen. The final video displays the user live in VR from a 3rd person POV. This is another low-cost entry into VR production. Basic requirements include VR hardware, a 2D camera, and a video editor capable of working in OBS or Xsplit.
Make you brand 3D Like animated films, computer-generated virtual environments feature 3D models. Building a 3D model of your product or logo is a foundational step into immersive media. You may animate the models and merge them with a voice track to tell a short story. This will quench multiple content needs: First high tech social media content, and then the models are building blocks for more complex XR creation in months and years to come. When you’re ready to build a full experience, you will already have a 3D logo to integrate.
360 Videos Similar to how you may shoot brand events or product videos in 2D, you can now show your customers branded 360 content. You can also make it interactive (similar to the way users may navigate through your website to view a product video).
A Little Planet booklet is a powerful way of displaying all 360 degrees on a single page. An ordinary 2D photo displays only what is in front of the lens, but 360 content captures the entire scene (everything above, behind, below and in front of the camera). A Little Planet is an artistic distortion of the 360 image. It stitches the images into a planet-like figure – displaying the area in front of and behind the camera (as well as the sky, ground, and everything in between).
App store or Browser.
Packaging and installing software on 3D app stores gives our developers and your users more control. XR apps foster more interactivity, gaming, and personalization. Apps also enable access to the device’s native functions and are ideal for complex calculations and reporting.
The evolution of the web browser (expanding from 2D into 3D), Web XR has the inherent benefit of immediacy. It is more compatible across devices and easier to access, allowing users to discover and share your experience intuitively. When you are focused on public communication and marketing, Web XR is the solution.
We identify the audience, where they play, how to relate to them, and the message to deliver. The key is putting the right message in front of the right audience at the right time. Broadly, there are two ways to distribute XR content :
You can distribute across traditional platforms (Facebook, Instagram, YouTube, etc.) or connect with early adopters who surf channels like discord, reddit, telegram, Steam, and the Oculus store. This is where high-earning, tech savvy millennials invest their time, build communities, stay current, and seek immersive entertainment.
Brands are discovering the power of displaying XR content at trade shows, small industry events, or inside their brick and mortar location. We set up the hardware, provide a customer-friendly attendant, and a technician to ensure the program stays live. We recommend setting up video-capture to share (mixed reality videos) with the audience, inspiring them to spread awareness of your brand.
Actively using XR.
These are influential and frequent travelers with a strong network (18-34 year-old men who earn $100k+ annually). These folks work with an entrepreneurial mentality. Project development and high tech freelance assignments are some of their professional roles. They are older millennials in the early stages of wealth accumulation.
34-49-year-old parents and their 8-17-year-old children with a household income $200k+. These families are frequent travelers with disposable income. Parents are college educated and open mind. Their children have grown up with technology and have an intuitive understanding of software and hardware.
These early influencers are 18-34 and come from high income families. They travel on a budget, seek experience, are anxious to learn, highly impressionable (and thus a coveted demographic). They study a range of subjects within the fields of engineering, computer science, art, design, language, etc.
These are some of the most passionate XR enthusiasts. They are 15-45 of varying household incomes. These folks may work on an hourly or per-job rate. Investing in advanced technologies is important to their social status. They also posses at least basic knowledge of how to work with the software, often trading their skills on the market. They are driven by point systems, leader boards and rewards. They are the perfect audience for calls-to-action.
New Years XR 2020