Deliverables
3D Model Work
Immersive Storytelling
Below is a link to FBX, OBJ, AI, PS, PHP, CSS and Blender files for the 3D models, design specification and storyboard of Feral’s apparel brand production – March 2020.
Deliverables
Click to Download
- 3D models (OBX, FBJ)
- Source Files (AI, PS, Blend)
- Web Publishing (PHP, CSS)
Production
The models were designed for web and virtual reality – taken from current imagery, brand charter and sample models, we re-conceptualized on to interact with the brand at life-size digital scale.
Purpose
As the new era of media, in which users engage life size digital media, we built to “inspire”. All the content developed had an underlining message of inspiration, which meant to motivate, enthuse and confide.
This was dictated by the brand strategy, and each iteration was measured against it’s ability to live up it’s aim of inspiration.
Shopping in VR
The Metaverse is ripe with opportunity for new retail models. Shopping in VR is the clear future, as it offers the conveniences of online retail with the fidelity of an in-person experience.
The future of shopping also includes more immersive environments at the retail locations, using projected light animations and 3D audio to influence the shopping mood.
Key Performance Metrics
105,203 users engaged
239,021 hours spent in Nike 3D space
96% deadlines hit
135% delivery of promised production media
%
Return on Invesment
Thank you
It has been a pleasure working with you! For inquiries regarding the business or application of art work, message Joe@novamedia.nyc. For design and creative message Yuni@novamedia.nyc
All creative forms and drafts can be accessed through your dev-portal here.
Any new development can be discounted 10% if initiated within 90 days of current campaigns close.
