“an elixir for the spirit”
Behind The Scenes
Bracey and Anja Smith of Potential Synergy are the brains, body and soul of Armonia Festa. As the artistic and technical leads they raised initial funding, recruited development work and gave this family of birds life throughout the end of 2018 and into the new year. Armonia premiered at the Tribeca Film Festival, and had an international debut at Marche de Films at the Cannes Film Festival.
Director + Developer
Anja Moreno Smith
Anja is a writer/producer and Potential Synergy’s creative operations officer. She brought a little bit of her own magic and organization to Armonia’s development and production.
Jacques is a seasoned digital designer for brands and VR/AR experiences. He is designs for Nova XR. He is based in Paris, studying medicine and architecture at university.
Joe records volumetric and omnidirectional video. His background is in media and travel. His studio was hired to produce graphics, strategy and festival representation for the project Armonia.
Today, single softwares, such as a “game engine”, make productions more powerful complete-platform media. From 360° Animation to video, graphics, music, et cetera. Armonia automates marketing materials saving 45% of content production costs. This automation XR content technology is called “PSi”.
Today, major media productions are marketed as brands. No longer is the task simply to create a film. Producers must enrich the film’s brand with a behind the scenes and spin-off content from posters, to videos, games, music and so on.
Armonia Festa is an on-going proof-of-concept foraying old ideas, to create complete transmedia assets at a 70% reduction in labor.