Behind The Scenes
Bracey and Anja Smith of Potential Synergy are the brains, body and soul of Armonia Festa. As the artistic and technical leads they raised initial funding, recruited development work and gave this family of birds life throughout the end of 2018 and into the new year. Armonia premiered at the Tribeca Film Festival, and had an international debut at Marche de Films at the Cannes Film Festival.
Bracey is the chief creative developer at Potential Synergy, a VR and future tech startup based in NY. He’s a creative generalist who loves to play at every end of the immersive media development line.
Anja Moreno Smith
Today, single softwares, such as a “game engine”, make productions more powerful and less labor intensive. Now is an era of developing work-flows, grammar and standards for the inevitable production process. Armonia is automating marketing materials saving 45% of content production costs. This automation XR content technology is called “PSi”.
Today, major media productions are marketed as brands. No longer is the task simply to create a film. Producers must enrich the film’s brand with a behind the scenes and spin-off content from posters, to videos, games, music and so on.
Armonia Festa is an on-going proof-of-concept foraying old ideas, to create complete transmedia assets at a 70% reduction in labor.