RESEARCH AND INSIGHTS
The latest in virtual reality news, opinions and opportunities.
World-Building
VR Environments
Summary
When users first enter Virtual Reality, they often seek guidance on how to navigate their new digital surroundings, so we created Bloomaway. It’s seamless virtual navigation powered by user intuition.
Functionality
Immersion, Interaction, & Experience
Summary
When users first enter Virtual Reality, they often seek guidance on how to navigate their new digital surroundings, so we created Bloomaway. It’s seamless virtual navigation powered by user intuition.
Dev & Design
Color, Sound, & Programming FX
Summary
Nova’s flagship annual event. In 2018 we broadcasted live in VR from Israel and Palestine. In 2019 We are expanding 10 of the most iconic cities across the globe. Your brand, product, or city may sponsor the broadcast – offering anyone with an internet connection the chance to travel the world on a day of global celebration.
Psychology
Games, Play, & Engagement
Summary
The early days of Virtual Reality revealed a flaw in user experience. Like a computer without a mouse, or the web without a browser, virtual reality without the Torus is difficult to navigate. Inspired by VR’s fully immersive nature, we developed the Torus. It is founded on the principles real world human interaction.
Marketing
Concept, Business, & Potential
Summary
For years architects have been designing in 3D software environments. Yet on a 2D computer screen, they only see a projection of the 3D environment. Bringing this 3D design process into VR allows architects to view the structure at its true scale. Precision increases and the transition from design to construction smooths.
Efficacy
Economics, Products & Success
Summary
Today, designers and developers create immersive worlds by working off a 2D screen. There lies a natural incoherence between tool and product. XR Color immerses human consciousness in a 3D color object and grants interaction with any color, hue, or saturation on the spectrum.
N0va Productions