What CAD or 3D file formats do you accept?

We work from native CAD and neutral formats — STEP and IGES — plus polygon meshes such as OBJ and FBX, laser scans and point clouds. If no 3D data exists, we can rebuild a machine from drawings and photographs.

Do we need to prepare or simplify our CAD first?

No. You send the assembly as-is. We handle retopology, UVs, materials and level-of-detail so heavy engineering CAD runs in real time without losing dimensional accuracy.

Do our customers need a VR headset?

No. Every build deploys to the browser as well, so a laptop, tablet or trade-show touchscreen works. Headsets are optional and mainly used for operator training and immersive showroom demos.

How long does a virtual showroom or VR training build take?

It depends on model count and interaction depth, and the schedule is confirmed with you during intake. Scans and CAD rebuild work add time; a single machine with a defined interaction set is the fastest route.

What does a VR project cost?

Projects are quoted per scope. As a planning reference, a one-time virtual showroom build starts around €50,000 and a training build around €80,000, against recurring costs such as machine freight, specialist travel and rework that the build replaces. The Spec Builder produces an itemised estimate.

How is return on investment measured?

Against costs you already carry: machine shipping and booth freight avoided, specialist flights and on-site call-outs removed, onboarding and training time reduced, and rework hours cut. We report on the KPIs already tracked internally rather than engagement metrics.

Which industries do you build for?

Agricultural and farm machinery, construction and earthmoving attachments, forestry and land clearing, metalworking and CNC machine tools, lifting chains and material handling, minerals and bulk processing, commercial vehicle systems, and welding, fabrication and fluid storage.

Can one 3D build be reused across sales, marketing and training?

Yes — that is the point of the pipeline. A single optimised 3D source feeds the virtual showroom, product film, VR training, remote support and interactive cutaways, so the asset is paid for once and reused.

Do you work with companies outside the United States?

Yes. We operate from Brooklyn, New York and Bologna, Italy, and deliver worldwide.

How do we start a project?

Send your models or answer the six questions on the project brief page. We reply with a scoped brief and next steps; it is non-binding and no sales call is required.

{{ brand }}VR

NovaVR · Live Render

CAD · 3D · Virtual Reality

We turn your machines into immersive virtual worlds.

From a raw CAD file to a fully explorable VR experience — we convert agricultural, construction and industrial equipment into interactive 3D and virtual reality for sales, training and trade shows.

Calculate your savings → Explore services

2 weeks

To a working prototype

+245%

Buyer confidence

87%

Fewer errors

−18%

Sales cycle

Tractors·Combine Harvesters·Tillers & Mowers·Excavators·Industrial Lines·Product Catalogs·Cab Simulators· Tractors·Combine Harvesters·Tillers & Mowers·Excavators·Industrial Lines·Product Catalogs·Cab Simulators·

How it works

From file to fully immersive — in four steps

STEP 01

Send your models

Share your CAD, STEP or 3D files — or even just drawings and photos of the machine.

See how it works →

STEP 02

We optimise & rebuild

Geometry is cleaned, retopologised and textured for smooth real-time performance in headsets.

See how it works →

STEP 03

Build the experience

We add interactions, environments and UI — catalogs, simulators or branded worlds.

See how it works →

STEP 04

Deploy anywhere

Delivered for VR headsets, desktop and web — ready for your next demo or trade show.

See how it works →

What we do

Services

01 — Virtual Showroom

Show more, ship less

Your full fleet at any trade fair — life-size and interactive, with nothing on a truck.

€150k–200k

shipping avoided, per machine per fair

Your CAD, as-is

You send the STEP or native file. No remodelling, no cleanup on your side.

A hall you can walk

We build a branded virtual showroom — your machines at true scale, lit and materialed.

Sales opens it anywhere

Your rep runs the demo from a laptop, tablet or headset. The buyer orbits it, opens panels, judges size.

See the full experience →

02 — VR Training

First mistakes belong in simulation

Onboarding, dealers and safety — the first hours happen in simulation, not on real equipment.

−50% downtime

and −30% onboarding time

Day one, zero risk

A new hire starts in simulation instead of on a machine that costs money the moment it stops.

The real cab, in headset

Same controls, same sequence, same consequences — with guided overlays the moment they hesitate.

Muscle memory transfers

They reach the real machine already knowing the sequence and the failure modes.

See the full experience →

03 — Remote Support

Send expertise, not people

Guided AR assistance that puts your best engineer on the machine without the flight.

−70% travel

on specialist call-outs

The call comes in

A machine is down in the field. Today that means a flight, a hotel and two lost days.

You see what they see

Your specialist joins the technician’s view and annotates the real machine in real time.

Fixed on the first visit

Step-by-step guidance lands on the part in front of them — no second call-out.

See the full experience →

04 — Inner Workings

Make the invisible obvious

X-ray the machine — internal mechanisms, flows and assemblies, explained in 3D.

−30% errors

in assembly and service work

Start from the assembly

We take the full assembly, not a simplified shell — every internal component stays where it belongs.

Cut it open, safely

Housings turn to glass. Flows, loads and clearances stay visible while the machine runs.

Understanding, not memorising

Engineers and buyers see why a part matters — the fastest way to justify a spec.

See the full experience →

The business case

What it costs you today — and what it costs once.

Pick a service, set two numbers, and compare the recurring cost you carry now against a one-time build.

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Build your full spec →

Planning estimate, not a quote. Detailed configuration — locked variables, payment terms and scope — lives in the Spec Builder.

Full capability set

Common Industrial 3D Services

Six ways we put your CAD to work — pick one, or combine them into a full immersive program.

CAD & 3D model → VR

We rebuild your engineering files into optimised, fully navigable real-time VR models.

Remote Assistance

HQ experts guide field technicians live — seeing what they see and annotating the real machine.

3D Machine Catalogue

Your whole range as an interactive 3D catalogue — every model explorable in one place.

Factory Tours

Walk clients and recruits through your plant and production line — from anywhere in the world.

Learn Inner Workings

Cut away housings and watch the mechanism run — see exactly how your machine works inside.

Sales Asset

Any machine, any time, in the palm of your hands — a portable demo your sales team carries anywhere.

Or customize your own project

Six quick questions about your machines, goals and timeline. We turn them into a scoped brief and reply with next steps.

Customize your project →

Non-binding · takes about two minutes

One build, every screen

Deploy anywhere your customers are

We build once from your CAD, then deliver the same experience across every device — from a headset on the trade-show floor to a browser on a buyer's laptop.

🥽

VR Headsets

Standalone Meta Quest and enterprise headsets — fully immersive, no PC or wiring on the stand.

📱

Tablet & Mobile

A portable interactive demo your sales team carries to any meeting, in the palm of their hand.

🌐

Web Browser

Share a link — customers explore your machines in 3D from anywhere, no install required.

🖥️

Touchscreen Kiosk

Large-format kiosks for showrooms, dealerships and reception areas — walk-up and explore.

See your savings. Build a proposal. Talk to us.

Cost your VR investment in the ROI builder, generate a full proposal document in the Proposal Studio, or book a call — whichever moves you forward fastest.

Start the ROI builder → Generate a full proposal → ✉ Email us · {{ email }}

STREET ART →